If we make our invitations, we are using their strategy (albeit with a different style). Ashley's wedding style is very vintage, and she is using this tiffany blue color. Rather than spend a fortune on invitations, they bought the paper, stamped and embossed the paper with their design, and then sent them to our local printer for the professional printing. I think they are stunning, for a fraction of the price!
Are you making your own invitations? If not, how are you cutting down on the cost of invitations?